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Advanced EDD Reporting – Putler Accurate Analytics and Reports for your EDD store

Advanced EDD Reporting – Putler Accurate Analytics and Reports for your EDD store


Note: This plugin has to be paired along with an active Putler account. So create a Putler account in under five minutes and begin your exploration with a 14-day free trial — try Putler now!

What makes Putler the best analytics plugin for Easy Digital Downloads?

Putler gives you detailed reports and advanced analytics on all aspects of your EDD store- Products, customers, orders, sales, transactions, subscriptions, website visitors, and more.

Putler processes your EDD store’s data in real-time and provides you with accurate reports and important metrics helping you make profitable decisions.

Here is a sneak peek to the features of Putler’s EDD reporting:

🔸 200+ KPIs across the board (both for eCommerce and SaaS) – LTV, churn, MRR, ARR, ARPU, avg revenue/ sale, avg revenue/ day, new, canceled orders etc.
🔸 Sales insights – trends, best time to run discounts, monthly sales forecasts, sales goal calculator, top countries, etc
🔸 Customer insights – customer segmentation, new and returning customers, top senders, detailed customer history, etc
🔸 Product insights – top 20% products, products bought together, product variation reports, product sales trends, etc
🔸 Real-time transaction tracking
🔸 One-step refund processing
🔸 One-click CSV exports for sales, orders, customers, products
🔸 Managing subscriptions
🔸 Works with 36+ currencies and multiple timezones
🔸 Sales and customer forecasting
🔸 Sales goal setting and tracking
🔸 Team sharing
🔸 Intuitive searching and tagging
🔸 Website analytics
🔸 Multi-store management
🔸 Performance comparison
🔸 Weekly email alerts
🔸 Can be accessed via web, desktop app.

Check out Putler’s live demo to get a clearer picture.

Putler made me a BUSINESS EXPERT
I refer to Putler dozens of times a day. I spend time growing my business while Putler spends time crunching numbers and providing me accurate data.
It’s real-time, at-a-glance reports are invaluable I don’t know what I would do without them. Honestly, Putler has made my company more successful.
– Cindy Ritchie
Founder, Happy Dog Naturals

All your orders, products, transactions, and customer insights – everything in one place!

Find out what store owners like you say about Putler.


Putler is 10 times faster than your usual EDD reports. Putler is a standalone system, it lessens the load from your Easy Digital Download website making it faster.


Instantly find out things like – sales made today, new customers added, number of orders refunded, top performing product, most refunded product, forecasted sales, sales trends, country that contributes to the highest revenue, and many other vital details that otherwise you would have missed out.


Got multiple stores? Putler’s analytics for EDD manages multiple stores like no other! Connect data from all your eCommerce stores to Putler and get all the reporting in Putler itself. You can either see a combined view of all your stores or see reports of individual stores separately.

NOTE: Not just EDD, you can add your WooCommerce, Shopify, eBay, Etsy, BigCommerce stores to Putler too. Plus, you can also add your payment gateways like PayPal, Stripe and a lot more. Discover all the 17+ integrations that Putler supports. If your integration is not directly integrated in Putler, don’t worry. Use Putler’s Inbound API to bring your data into Putler.

Putler is God sent! Especially if you have multiple businesses…
I sell my products from multiple places – My own website, Amazon, Esty and at times even eBay. So instead of going into each platform, I refer to Putler dozens of times a day. It’s real time, at-a glance reports are invaluable. I share it with my whole team.
Thanks to Putler’s accurate reports I now know what’s working across all my websites and marketplaces and what is not. It has made me an expert in growing my business.
– Terri Jones, RMart Creatives


Stop shuffling dashboards and tools to search for items in your store. Putler’s EDD analytics lets you search for every important detail about your store. It has a very intuitive and efficient search mechanism that lets you search by any parameter – be it product name, customer name, customer transaction ID, order status, or anything else, and it will provide you with the best results.


Putler analyses your customers’ buying behavior and segments them into 11 categories based on three crucial RFM parameters – the recency of their purchase, frequency of their purchase, and the monetary value of their purchase. You can then export these segments and boost the precision of your marketing efforts such as – sending targeted emails, providing additional discounts, etc.


Sift through your data effortlessly with handy filters and custom groups. Break down your orders, customers, products, and transactions in a straightforward manner. Create custom groups based on different details.
For example, identify the customers who prefer a specific brand among your products. Or pinpoint customers from a certain age group and offer them a tailored promotion.


Putler is not just a mere reporting tool. You can perform operations like processing instant full/ partial refunds, managing subscriptions, and adding tags for future reference, everything on the go!

Putler is indispensable!
While we were hesitant initially; our company has used Putler for several years now. Our management team uses it to monitor daily sales, quickly assess our financial goals and find potential weak spots in our offerings.
– Caleb Carruth, Catapult Distribution


Get the complete purchase history of your customer with a single click. Putler efficiently compiles email addresses, billing details, order history, revenue contributions, refunds, and more – all conveniently accessible in one place for seamless insights into your customer’s profile. Enhance customer relationships like never before.


Want to analyze the reports further? Or send it to your subordinates? Or keep it for your records? Simple! Export the reports of Putler as a CSV in a single click instantly. And, if you are looking forward to running email campaigns targeted to a specific buyer segment, simply export your customer list directly to MailChimp and IG Express.


Bring your team to Putler for free and speed up your workflow! Putler provides various access privileges like Admin access, Marketing access, Support access. So you can decide which team member gets access to what dashboard. Using team access, you can delegate tasks and share EDD reports and analytics with your team without compromising sensitive data.


Putler is the only EDD reporting tool that provides both eCommerce as well as SaaS metrics. So if you are a SaaS business and you want to know the LTV, ARPU, MRR, churn, ARR, etc. Putler is your tool.

✅ Want more?
Find out all the amazing things Putler can do! Try it out yourself with a 14-day free trial and get access to a bunch of useful features, reports, and analytics for your EDD store, right away!

Putler paid for itself in 10 minutes!
It’s amazing for lifetime value, top clients, top selling products, sales for last two years, multiple PayPal accounts… Putler is the best app I’ve ever used! I just love Putler! It’s awesome and the support is phenomenal!
– James Schramko – Business Coach, SuperFastBusiness


  • Putler Home Dashboard

  • Putler Sales Dashboard

  • Putler Products Dashboard

  • Putler Customers Dashboard

  • Putler Transactions Dashboard

  • Putler Subscriptions Dashboard

  • Putler Audience Dashboard

  • Putler Forecasting Dashboard

  • Putler Holiday Season Insights Dashboard

  • Putler Inhouse Website Analytics Dashboard


  1. Ensure you have latest version of Easy Digital Downloads plugin installed
  2. Unzip and upload contents of the plugin to your /wp-content/plugins/ directory
  3. Activate the plugin through the ‘Plugins’ menu in WordPress
  4. On Activation you would be automatically redirected to Putler Connector page (Tools -> Putler Connector) and it will try to connect to Putler. That’s it!

All past orders are sent when you first activate this plugin. Future orders will be sent to Putler automatically.


Do I need a Putler account to use this plugin?

Yes, you do (sign up here). You need to first sign up for a free trial of Putler then connect your EDD store to Putler and activate your Putler connector plugin. Once done, Putler will synch all your EDD store data to Putler and show you interesting reports.

Can I add multiple EDD Stores to one Putler account?

Yes, you can add multiple EDD stores to your Putler account. Putler will automatically aggregate this data and show you consolidated reports. If needed you can view reports of each of your store separately as well.

Still have a questions? Reach out to our Support

Putler is supported by a friendly team which can be reached out via email, skype and if needed is available on call as well. Contact us.


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Contributors & Developers

“Advanced EDD Reporting – Putler Accurate Analytics and Reports for your EDD store” is open source software. The following people have contributed to this plugin.



3.2.0 (20.06.2023)

  • New: WordPress 6.2.2 compatible
  • New: Easy Digital Downloads v3.1.2 compatible
  • New: Easy Digital Downloads (Pro) compatible
  • Update: POT file

3.1.0 (20.12.2022)

  • New: WordPress Coding Standards
  • New: Easy Digital Downloads v3.1.0.3 compatible
  • Update: Plugin name
  • Update: POT file

3.0.0 (18.11.2022)

  • New: Easy Digital Downloads v3.1.0.2 compatible
  • New: WordPress v6.1.1 compatible
  • New: Compatibility with latest Putler API (08.01.2020)

  • Fixed: Important fixes related to Authentication Process

2.5.8 (08.01.2020)

  • Update: Changes in the Authentication Process
  • Fixed: Minor Fixes and compatibility

2.5.7 (07.12.2018)

  • Fixed: Sign Up fee not getting added to gross total in case of subscriptions
  • Fixed: Subscription modified date not coming proper in some cases
  • Fixed: Order Tax not getting synced

2.5.6 (09.08.2018)

  • Fixed: Data not syncing properly in some cases to Putler

2.5.4 (03.04.2018)

  • Update: Added new function to get require information during connection with Putler

2.5.3 (22.11.2017)

  • Fixed: External Transaction Id and Payment Source not syncing properly for transactions
  • Fixed: Unhandled html tags getting sppended to the data getting sent to Putler
  • Fixed: Minor Fixes and compatibilty

2.5.2 (09.11.2017)

  • Fix: Issue with regards to syncing of data to Putler

2.5.1 (27.10.2017)

  • Fix: Issue in Authentication Process

2.5 (23.10.2017)

  • New: Syncing additional Easy Digital Downloads Subscriptions data for subscriptions metrics
  • New: Support of trash & untrash transactions
  • New: Support for handling permanently deleted transactions
  • Update: Removed support for Putler Desktop
  • Update: Changes in the authentication process

2.4 (30.05.2017)

  • Fix: Order total going 0 in some of the transactions
  • Fix: Minor Fixes and compatibility

2.3 (18.05.2017)

  • Update: Track additional Easy Digital Downloads Order meta data for Putler Web
  • Fix: Order date going null in some of the transactions
  • Fix: Minor Fixes and compatibility


  • Changed order status from “Complete” to “Completed” and send it to Putler.


  • Fix: Date & Timezone issue


  • New: Support for multiple API Tokens
  • Fix: Minor Fixes and compatibility


  • Initial release