Title: Optimizely Campaign Author: optimizelycampaign Published: സെപ്റ്റംബർ 3, 2025 Last modified: സെപ്റ്റംബർ 3, 2025 --- Search plugins ![](https://ps.w.org/optimizely-campaign/assets/icon-256x256.png?rev=3355431) # Optimizely Campaign By [optimizelycampaign](https://profiles.wordpress.org/optimizelycampaign/) [Download](https://downloads.wordpress.org/plugin/optimizely-campaign.1.0.0.zip) * [Details](https://ml.wordpress.org/plugins/optimizely-campaign/#description) * [Reviews](https://ml.wordpress.org/plugins/optimizely-campaign/#reviews) * [Installation](https://ml.wordpress.org/plugins/optimizely-campaign/#installation) * [Development](https://ml.wordpress.org/plugins/optimizely-campaign/#developers) [Support](https://wordpress.org/support/plugin/optimizely-campaign/) ## Description Optimizely Campaign integrates seamlessly with your store and lets you manage your transactional mail operations in one place. Leverage real-time customer data synchronization to create personalized campaigns and boost conversions. With this plugin, you can easily select which transactional emails should be sent via Optimizely Campaign and which should use the default mail service. In addition to that, you can add a newsletter form for guest subscribers to any page or post through a custom shortcode provided by the plugin and the submission will be handled via Optimizely Campaign. Newsletter subscribing is also possible through the WooCommerce registration form and account details form for WooCommerce customers. ### Highlights **Streamlined Transactional Mailings**: Send crucial transactional messages directly through your Optimizely Campaign client. This ensures that order confirmations, account notifications, and other vital emails reach customers reliably. **Automated Subscriber Management**: Seamlessly synchronize your newsletter subscribers so your contact lists are always current. Stay organized and focus on creating effective marketing campaigns. ### Features **Transactional Mail Integration** Integrate Optimizely Campaign to effortlessly send all your transactional mailings from one platform. Improve communication flow and maintain consistent branding. **Subscriber Synchronization** Automatically keep your mailing lists in sync, ensuring that every new subscriber or unsubscribed contact is promptly updated in your database. * == External services == * This plugin connects to the Optimizely HTTP API to synchronize the data of customers who have subscribed to the newsletter with double opt-in. * It updates the subscribed customer’s data every time the customer makes a change to their account. The data that gets synchronized can be configured in the plugin page. * In addition to that, the plugin connects to the Optimizely SMTP API to send out transactional mails. * This service is provided by “Optimizely Inc”: [Privacy Policy](https://www.optimizely.com/trust-center/privacy/) * The plugin connects to the Optimizely Campaign API at [Optimizely Campaign API](https://api.campaign.episerver.net/) ### Usage Instructions #### Step 1: Configure Optimizely Mail Settings and Default Mail Settings = To start using the plugin, navigate to the **Mail Settings** tab and enter your Optimizely SMTP credentials + default mail service details. The **Optimizely Mail Configuration** section sets the mail settings for email events that will be sent through Optimizely Campaign. The **Default Mail Configuration** section sets the mail settings for email events that will be sent through the default mail service in WordPress. The Default From Email and the Default From Name have initial values and should only be updated if you are certain that you need to use a different From Email address. Filling out these settings is necessary to start sending emails through Optimizely Campaign. #### Step 2: Set Up Newsletter Settings Set up your Opt-in Process in Optimizely Campaign and make sure that Confirmation Page URL includes the **bmrecipientid \*\* and \*\*bmrecipientlistid query parameters. Once the Opt-in Process is set up, go to the Newsletter Settings tab in the Optimizely Campaign plugin page, provide the necessary information for newsletter processing. The necessary information is a recipient list authorization code and an opt-in process id from Optimizely Campaign. After the recipient list information is defined, you can select which data fields from WordPress/WooCommerce are synced to Optimizely Campaign. #### Step 3: Select Transactional Mails for SMTP Delivery = Once your SMTP settings are configured, go to the respective **WP Core Event Settings**,** WooCommerce Event Settings** and **Other Event Settings** tabs and select the event emails you want to send via Optimizely Campaign. The unselected events will go through the default WordPress mail service. #### Step 4: Add the Newsletter Form to a Page or Post = After configuring the newsletter settings, copy the shortcode provided by the plugin and paste it into any page or post where you want the newsletter subscription form to appear. The plugin provides a shortcode that renders a newsletter form. #### Shortcode **Description**: This shortcode adds a newsletter form to your page or post. The newsletter form is used for the guest subscribers. ``` [optimizelycampaign_newsletter] ``` #### Step 5: Create a Newsletter Confirmation Page Create a new page on your site that will serve as the confirmation page users will be redirected to after confirming their subscription via email. Ensure the Confirmation Page URL set up in your Optimizely client matches the URL of the confirmation page set up in your site. #### Step 6: Start Accepting Subscriptions With the newsletter settings, newsletter form and confirmation page in place, visitors to your site can now subscribe and unsubscribe to your newsletter seamlessly whether they\’re a guest or a WooCommerce customer. ## Screenshots * [[ * The Optimizely Campaign plugin settings. ## Installation 1. Install through the “WordPress Plugin Directory” or upload the plugin in zip format. 2. Activate the plugin through the “Plugins” menu in WordPress. ## FAQ ### How can I use this plugin in combination with WooCommerce? You can select to send the WooCommerce transactional mails through Optimizely Campaign. In addition to that, WooCommerce customers have the option to subscribe to the newsletter through the registration form or the account details form. ### What fields should the Optimizely recipient list contain for synchronization of data? You can map the recipient list fields to the WP user fields in the **Newsletter Settings** tab. ### What should the slug for the newsletter confirmation page be? The slug should be /optimizelycampaign. And it should be the same in the Optimizely Campaign Client. ## Reviews ഈ പ്ലഗിന് റിവ്യൂകൾ ഒന്നുമില്ല. ## Contributors & Developers “Optimizely Campaign” is open source software. The following people have contributed to this plugin. Contributors * [ optimizelycampaign ](https://profiles.wordpress.org/optimizelycampaign/) [Translate “Optimizely Campaign” into your language.](https://translate.wordpress.org/projects/wp-plugins/optimizely-campaign) ### Interested in development? [Browse the code](https://plugins.trac.wordpress.org/browser/optimizely-campaign/), check out the [SVN repository](https://plugins.svn.wordpress.org/optimizely-campaign/), or subscribe to the [development log](https://plugins.trac.wordpress.org/log/optimizely-campaign/) by [RSS](https://plugins.trac.wordpress.org/log/optimizely-campaign/?limit=100&mode=stop_on_copy&format=rss). ## Changelog * Initial release. ## Meta * Version **1.0.0** * Last updated **8 മാസങ്ങള്‍ ago** * Active installations **Fewer than 10** * WordPress version ** 6.6 അല്ലെങ്കില്‍ അതിലും ഉയര്‍ന്നത് ** * Tested up to **6.8.5** * PHP version ** 7.4 അല്ലെങ്കില്‍ അതിലും ഉയര്‍ന്നത് ** * Language * [English (US)](https://wordpress.org/plugins/optimizely-campaign/) * Tags * [Email Marketing](https://ml.wordpress.org/plugins/tags/email-marketing/)[newsletter](https://ml.wordpress.org/plugins/tags/newsletter/) [smtp](https://ml.wordpress.org/plugins/tags/smtp/)[woocommerce](https://ml.wordpress.org/plugins/tags/woocommerce/) * [Advanced View](https://ml.wordpress.org/plugins/optimizely-campaign/advanced/) ## Ratings No reviews have been submitted yet. [Your review](https://wordpress.org/support/plugin/optimizely-campaign/reviews/#new-post) [See all reviews](https://wordpress.org/support/plugin/optimizely-campaign/reviews/) ## Contributors * [ optimizelycampaign ](https://profiles.wordpress.org/optimizelycampaign/) ## Support Got something to say? Need help? [View support forum](https://wordpress.org/support/plugin/optimizely-campaign/)