{"id":314382,"date":"2026-08-13T19:06:17","date_gmt":"2026-08-13T19:06:17","guid":{"rendered":"https:\/\/wordpress.org\/plugins\/mark-funnel-for-woocommerce\/"},"modified":"2026-08-13T19:05:51","modified_gmt":"2026-08-13T19:05:51","slug":"mark-funnel-for-woocommerce","status":"publish","type":"plugin","link":"https:\/\/ml.wordpress.org\/plugins\/mark-funnel-for-woocommerce\/","author":23500897,"comment_status":"closed","ping_status":"closed","template":"","meta":{"version":"1.0.4","stable_tag":"1.0.4","tested":"7.0.4","requires":"5.8","requires_php":"7.4","requires_plugins":null,"header_name":"MARK Funnel for WooCommerce","header_author":"PocketLab","header_description":"Privacy-first conversion funnel analytics for WooCommerce. Track visits, product views, add-to-carts, checkouts and purchases \u2014 with zero personal data collected.","assets_banners_color":"1b5039","last_updated":"2026-08-13 19:05:51","external_support_url":"","external_repository_url":"","donate_link":"","header_plugin_uri":"","header_author_uri":"https:\/\/pocketlab.dev","rating":0,"author_block_rating":0,"active_installs":0,"downloads":56,"num_ratings":0,"support_threads":0,"support_threads_resolved":0,"author_block_count":0,"sections":["description","installation","faq","changelog"],"tags":{"1.0.4":{"tag":"1.0.4","author":"pocketlab","date":"2026-08-13 19:05:51"}},"upgrade_notice":{"1.0.0":"<p>Initial release.<\/p>","1.0.4":"<p>Prefix compliance fix required by WordPress.org review. No functional changes.<\/p>"},"ratings":[],"assets_icons":{"icon-128x128.png":{"filename":"icon-128x128.png","revision":3646060,"resolution":"128x128","location":"assets","locale":"","width":128,"height":128},"icon-256x256.png":{"filename":"icon-256x256.png","revision":3646060,"resolution":"256x256","location":"assets","locale":"","width":256,"height":256}},"assets_banners":{"banner-1544x500.png":{"filename":"banner-1544x500.png","revision":3646060,"resolution":"1544x500","location":"assets","locale":"","width":1544,"height":500},"banner-772x250.png":{"filename":"banner-772x250.png","revision":3646060,"resolution":"772x250","location":"assets","locale":"","width":772,"height":250}},"assets_blueprints":{},"all_blocks":[],"tagged_versions":["1.0.4"],"block_files":[],"assets_screenshots":[],"screenshots":{"1":"Dashboard tab \u2014 funnel table with color-coded bars, 4 KPI cards, and funnel diagnosis suggestions.","2":"About the Funnel tab \u2014 educational guide explaining tracking methods, KPI formulas, and benchmarks.","3":"Settings tab \u2014 plugin status, event count, and GDPR data-clearing tool."}},"plugin_section":[],"plugin_tags":[232,984,282,29408,286],"plugin_category":[36,45,55],"plugin_contributors":[275575],"plugin_business_model":[],"class_list":["post-314382","plugin","type-plugin","status-publish","hentry","plugin_tags-analytics","plugin_tags-conversion","plugin_tags-ecommerce","plugin_tags-funnel","plugin_tags-woocommerce","plugin_category-analytics","plugin_category-ecommerce","plugin_category-seo-and-marketing","plugin_contributors-pocketlab","plugin_committers-pocketlab"],"banners":{"banner":"https:\/\/ps.w.org\/mark-funnel-for-woocommerce\/assets\/banner-772x250.png?rev=3646060","banner_2x":"https:\/\/ps.w.org\/mark-funnel-for-woocommerce\/assets\/banner-1544x500.png?rev=3646060","banner_rtl":false,"banner_2x_rtl":false},"icons":{"svg":false,"icon":"https:\/\/ps.w.org\/mark-funnel-for-woocommerce\/assets\/icon-128x128.png?rev=3646060","icon_2x":"https:\/\/ps.w.org\/mark-funnel-for-woocommerce\/assets\/icon-256x256.png?rev=3646060","generated":false},"screenshots":[],"raw_content":"<!--section=description-->\n<p>MARK Funnel for WooCommerce gives you a clear, honest view of where customers drop off in your store \u2014 from first visit to purchase \u2014 without collecting any personal data and without sending anything outside your server.<\/p>\n\n<h4>What it tracks<\/h4>\n\n<p>The plugin measures 5 funnel stages using anonymous session hashes:<\/p>\n\n<ul>\n<li><strong>Visits<\/strong> \u2014 any page load in your store<\/li>\n<li><strong>Product views<\/strong> \u2014 single product page visits<\/li>\n<li><strong>Add to cart<\/strong> \u2014 items added from any page (server-side hook, never missed)<\/li>\n<li><strong>Checkout start<\/strong> \u2014 reaching the checkout page<\/li>\n<li><strong>Purchases<\/strong> \u2014 confirmed orders (processing, completed, on-hold)<\/li>\n<\/ul>\n\n<h4>What it shows you<\/h4>\n\n<p><strong>Funnel table<\/strong> \u2014 sessions and step-over-step conversion rates for all 5 stages, with a color-coded visual bar (green \u2192 orange \u2192 red).<\/p>\n\n<p><strong>4 KPI cards<\/strong> with industry benchmarks:<\/p>\n\n<ol>\n<li><strong>Conversion Rate<\/strong> \u2014 purchases \u00f7 visits (benchmark: 1\u20133%)<\/li>\n<li><strong>Add to Cart Rate<\/strong> \u2014 ATC sessions \u00f7 product-view sessions (benchmark: 8\u201315%)<\/li>\n<li><strong>Checkout Start Rate<\/strong> \u2014 sessions reaching checkout \u00f7 ATC sessions (benchmark: 40\u201360%)<\/li>\n<li><strong>Checkout Abandonment<\/strong> \u2014 sessions that started checkout but didn't buy (benchmark: 60\u201380%)<\/li>\n<\/ol>\n\n<p><strong>Funnel Diagnosis<\/strong> \u2014 up to 3 contextual suggestions ranked by severity, based on your actual data compared to industry thresholds.<\/p>\n\n<p><strong>About the Funnel tab<\/strong> \u2014 an educational guide explaining how each stage is tracked, how the KPIs are calculated, what the benchmarks mean, and how to read the suggestions. Great for store owners who are new to conversion analytics.<\/p>\n\n<h4>Privacy first<\/h4>\n\n<ul>\n<li><strong>Zero personal data<\/strong> \u2014 only anonymous SHA-256 session hashes are stored<\/li>\n<li><strong>Zero external connections<\/strong> \u2014 everything stays on your server<\/li>\n<li><strong>90-day auto-cleanup<\/strong> \u2014 old events are deleted automatically by a daily background task<\/li>\n<li><strong>GDPR-ready<\/strong> \u2014 \"Clear all data\" button in Settings with one click<\/li>\n<\/ul>\n\n<h4>Bot and crawler filtering<\/h4>\n\n<p>All metrics show only <strong>human<\/strong> sessions. The plugin scores each request using User-Agent detection, IP range checks, browser version analysis, and cookie presence. Bots, crawlers and suspicious traffic are stored separately and excluded from all KPIs and the funnel.<\/p>\n\n<h4>Excluded roles<\/h4>\n\n<p>Administrators, shop managers, editors, authors and contributors are never tracked. Only customers and non-logged-in visitors appear in the data.<\/p>\n\n<h4>No setup required<\/h4>\n\n<p>Install, activate, and the plugin starts tracking immediately. No API keys, no account registration, no configuration needed.<\/p>\n\n<!--section=installation-->\n<h4>From your WordPress dashboard<\/h4>\n\n<ol>\n<li>Go to <strong>Plugins &gt; Add New<\/strong>.<\/li>\n<li>Search for <strong>MARK Funnel for WooCommerce<\/strong>.<\/li>\n<li>Click <strong>Install Now<\/strong>, then <strong>Activate<\/strong>.<\/li>\n<li>Visit <strong>MARK Funnel<\/strong> in the left admin menu. Tracking starts automatically.<\/li>\n<\/ol>\n\n<h4>Manual installation<\/h4>\n\n<ol>\n<li>Download the plugin ZIP file.<\/li>\n<li>Go to <strong>Plugins &gt; Add New &gt; Upload Plugin<\/strong>.<\/li>\n<li>Upload the ZIP and click <strong>Install Now<\/strong>.<\/li>\n<li>Activate the plugin from the Plugins page.<\/li>\n<li>Visit <strong>MARK Funnel<\/strong> in the left admin menu.<\/li>\n<\/ol>\n\n<h4>Requirements<\/h4>\n\n<ul>\n<li>WordPress 5.8 or higher<\/li>\n<li>WooCommerce 6.0 or higher<\/li>\n<li>PHP 7.4 or higher<\/li>\n<li>MySQL 5.6+ or MariaDB 10.1+<\/li>\n<\/ul>\n\n<!--section=faq-->\n<dl>\n<dt id=\"does%20this%20plugin%20send%20any%20data%20outside%20my%20server%3F\"><h3>Does this plugin send any data outside my server?<\/h3><\/dt>\n<dd><p>No. MARK Funnel has zero external connections. All data is stored in your own WordPress database and never leaves your server.<\/p><\/dd>\n<dt id=\"what%20personal%20data%20does%20it%20collect%3F\"><h3>What personal data does it collect?<\/h3><\/dt>\n<dd><p>None. The plugin stores only anonymous SHA-256 session hashes. There is no way to identify an individual from the stored data.<\/p><\/dd>\n<dt id=\"does%20it%20work%20with%20page%20caching%20plugins%20%28wp%20rocket%2C%20litespeed%20cache%2C%20etc.%29%3F\"><h3>Does it work with page caching plugins (WP Rocket, LiteSpeed Cache, etc.)?<\/h3><\/dt>\n<dd><p>Yes. Session IDs are generated client-side in the browser using the Web Crypto API and stored in <code>sessionStorage<\/code>. This means even fully cached pages produce correct, unique sessions for each real visitor.<\/p><\/dd>\n<dt id=\"does%20it%20slow%20down%20my%20store%3F\"><h3>Does it slow down my store?<\/h3><\/dt>\n<dd><p>No. The tracker JavaScript file is tiny (~1.5 KB) and is loaded only on WooCommerce-relevant pages (homepage, shop, product, cart, checkout, thank-you). Events are sent asynchronously using <code>navigator.sendBeacon<\/code> when available, so they never block page rendering.<\/p><\/dd>\n<dt id=\"does%20it%20work%20with%20wordpress%20multisite%3F\"><h3>Does it work with WordPress Multisite?<\/h3><\/dt>\n<dd><p>No. Multisite is not supported in v1.0. The plugin will display a notice and stop functioning if Multisite is detected.<\/p><\/dd>\n<dt id=\"what%20happens%20if%20i%20deactivate%20woocommerce%3F\"><h3>What happens if I deactivate WooCommerce?<\/h3><\/dt>\n<dd><p>The plugin detects that WooCommerce is inactive and stops tracking. It will display an admin notice asking you to reactivate WooCommerce. No data is lost.<\/p><\/dd>\n<dt id=\"how%20do%20i%20delete%20all%20collected%20data%3F\"><h3>How do I delete all collected data?<\/h3><\/dt>\n<dd><p>Go to <strong>MARK Funnel &gt; Settings<\/strong> and click <strong>Clear all tracking data<\/strong>. This will immediately delete all records from the database. The plugin will continue tracking new events after clearing.<\/p><\/dd>\n<dt id=\"how%20long%20is%20data%20kept%3F\"><h3>How long is data kept?<\/h3><\/dt>\n<dd><p>Events are stored for 90 days. A daily background task (WordPress cron) automatically deletes records older than 90 days. This gives you a 30-day analysis window with a 60-day safety margin for future features.<\/p><\/dd>\n<dt id=\"why%20do%20i%20need%20at%20least%2050%20visits%20to%20see%20suggestions%3F\"><h3>Why do I need at least 50 visits to see suggestions?<\/h3><\/dt>\n<dd><p>With fewer than 50 visits, conversion rates are statistically unreliable \u2014 a single sale can move your conversion rate from 0% to 20%, which means nothing. The suggestions engine waits for a meaningful sample before drawing conclusions.<\/p><\/dd>\n<dt id=\"are%20admin%20visits%20counted%3F\"><h3>Are admin visits counted?<\/h3><\/dt>\n<dd><p>No. Users with the roles administrator, shop_manager, editor, author, or contributor are never tracked. This ensures admin and test activity doesn't distort your real customer data.<\/p><\/dd>\n<dt id=\"is%20this%20compatible%20with%20gdpr%20%2F%20ccpa%3F\"><h3>Is this compatible with GDPR \/ CCPA?<\/h3><\/dt>\n<dd><p>The plugin is designed with privacy-first principles. Since it collects no personal data, IP addresses, or any information that could identify an individual, it has a minimal privacy footprint. That said, privacy compliance depends on your specific setup and local regulations \u2014 consult a legal professional for advice specific to your situation.<\/p><\/dd>\n\n<\/dl>\n\n<!--section=changelog-->\n<h4>1.0.4<\/h4>\n\n<ul>\n<li>Fixed: renamed all identifiers to use the <code>markfufo<\/code> prefix (4+ chars) per WP.org review requirements.<\/li>\n<li>Fixed: admin menu slug updated to <code>markfufo-dashboard<\/code>.<\/li>\n<li>Fixed: JS localized object renamed from <code>mfData<\/code> to <code>markfufoData<\/code>.<\/li>\n<\/ul>\n\n<h4>1.0.0<\/h4>\n\n<ul>\n<li>Initial release.<\/li>\n<li>5-stage funnel tracking: visit, product view, add to cart, checkout start, purchase.<\/li>\n<li>4 KPI cards with industry benchmarks.<\/li>\n<li>Bot and crawler filtering with multi-factor scoring.<\/li>\n<li>Static funnel diagnosis suggestions with severity ranking.<\/li>\n<li>Educational \"About the Funnel\" tab.<\/li>\n<li>90-day data retention with daily cron cleanup.<\/li>\n<li>GDPR-ready \"Clear all data\" button.<\/li>\n<li>Zero external connections.<\/li>\n<\/ul>","raw_excerpt":"Privacy-first WooCommerce funnel analytics. No personal data, no external connections. 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