{"id":98865,"date":"2019-03-03T22:47:07","date_gmt":"2019-03-03T22:47:07","guid":{"rendered":"https:\/\/wordpress.org\/plugins\/lktags-linkedin-insight-tags\/"},"modified":"2026-06-05T01:08:44","modified_gmt":"2026-06-05T01:08:44","slug":"lktags-linkedin-insight-tags","status":"publish","type":"plugin","link":"https:\/\/ml.wordpress.org\/plugins\/lktags-linkedin-insight-tags\/","author":16149021,"comment_status":"closed","ping_status":"closed","template":"","meta":{"version":"1.2.9","stable_tag":"1.2.9","tested":"7.0","requires":"4.1","requires_php":"5.6","requires_plugins":null,"header_name":"Lktags - Linkedin Insight Tags","header_author":"Pagup","header_description":"The linkedin conversion Tracking plugin allows to add strategically your linkedin TAG ID on all your webpages (with the base code). No need to edit your theme files!","assets_banners_color":"ffffff","last_updated":"2026-06-05 01:08:44","external_support_url":"","external_repository_url":"","donate_link":"","header_plugin_uri":"","header_author_uri":"https:\/\/pagup.com\/","rating":3.3,"author_block_rating":0,"active_installs":5000,"downloads":63202,"num_ratings":4,"support_threads":0,"support_threads_resolved":0,"author_block_count":0,"sections":["description","installation","faq","changelog"],"tags":{"1.2.8":{"tag":"1.2.8","author":"pagup","date":"2026-06-04 21:38:16"},"1.2.9":{"tag":"1.2.9","author":"pagup","date":"2026-06-05 01:08:44"}},"upgrade_notice":{"1.2.9":"<p>Improves Partner ID handling, admin hygiene, setup guidance, and Free\/Premium positioning. Premium users also get local Tag Health and B2B Readiness checks plus WooCommerce conversion ID fields.<\/p>"},"ratings":{"1":1,"2":1,"3":0,"4":0,"5":2},"assets_icons":{"icon-128x128.jpg":{"filename":"icon-128x128.jpg","revision":3561591,"resolution":"128x128","location":"assets","locale":"","width":128,"height":128},"icon-256x256.jpg":{"filename":"icon-256x256.jpg","revision":3561591,"resolution":"256x256","location":"assets","locale":"","width":256,"height":256}},"assets_banners":{"banner-1544x500.jpg":{"filename":"banner-1544x500.jpg","revision":3561591,"resolution":"1544x500","location":"assets","locale":"","width":1544,"height":500},"banner-772x250.jpg":{"filename":"banner-772x250.jpg","revision":3561591,"resolution":"772x250","location":"assets","locale":"","width":772,"height":250}},"assets_blueprints":{},"all_blocks":[],"tagged_versions":["1.2.8","1.2.9"],"block_files":[],"assets_screenshots":{"screenshot-1.png":{"filename":"screenshot-1.png","revision":3561591,"resolution":"1","location":"assets","locale":"","width":1686,"height":1090},"screenshot-2.png":{"filename":"screenshot-2.png","revision":3561591,"resolution":"2","location":"assets","locale":"","width":1694,"height":1210}},"screenshots":{"1":"LinkedIn Insight Tag settings page.","2":"Partner ID field and enable switch.","3":"Free version with premium Tag Health and B2B Readiness teaser.","4":"Premium Tag Health and B2B Readiness panel.","5":"Premium WooCommerce conversion ID fields and custom event options."}},"plugin_section":[],"plugin_tags":[168669,168668,265880,168667,168670],"plugin_category":[35,56],"plugin_contributors":[78154,176401,157123],"plugin_business_model":[],"class_list":["post-98865","plugin","type-plugin","status-publish","hentry","plugin_tags-linkedin-ads","plugin_tags-linkedin-advertising","plugin_tags-linkedin-conversion-tracking","plugin_tags-linkedin-insight-tag","plugin_tags-linkedin-tag","plugin_category-advertising","plugin_category-social-and-sharing","plugin_contributors-freemius","plugin_contributors-pagup","plugin_contributors-the-rock","plugin_committers-pagup","plugin_committers-the-rock"],"banners":{"banner":"https:\/\/ps.w.org\/lktags-linkedin-insight-tags\/assets\/banner-772x250.jpg?rev=3561591","banner_2x":"https:\/\/ps.w.org\/lktags-linkedin-insight-tags\/assets\/banner-1544x500.jpg?rev=3561591","banner_rtl":false,"banner_2x_rtl":false},"icons":{"svg":false,"icon":"https:\/\/ps.w.org\/lktags-linkedin-insight-tags\/assets\/icon-128x128.jpg?rev=3561591","icon_2x":"https:\/\/ps.w.org\/lktags-linkedin-insight-tags\/assets\/icon-256x256.jpg?rev=3561591","generated":false},"screenshots":[{"src":"https:\/\/ps.w.org\/lktags-linkedin-insight-tags\/assets\/screenshot-1.png?rev=3561591","caption":"LinkedIn Insight Tag settings page."},{"src":"https:\/\/ps.w.org\/lktags-linkedin-insight-tags\/assets\/screenshot-2.png?rev=3561591","caption":"Partner ID field and enable switch."}],"raw_content":"<!--section=description-->\n<p>Install the LinkedIn Insight Tag on WordPress in minutes, without editing theme files, touching header templates, or maintaining custom JavaScript.<\/p>\n\n<p>This plugin is built for B2B websites, consultants, agencies, marketing teams, and WordPress site owners who want a simple way to add the LinkedIn Insight Tag from the WordPress admin.<\/p>\n\n<p>Paste your LinkedIn Partner ID, enable the tag, save your settings, clear your cache, and verify the result in LinkedIn Campaign Manager.<\/p>\n\n<p>The LinkedIn Insight Tag helps you measure website activity from LinkedIn campaigns, support conversion tracking, and build matched audiences in LinkedIn Campaign Manager.<\/p>\n\n<p>This plugin does not replace LinkedIn Campaign Manager. It gives you a focused WordPress interface for placing the tag safely and predictably.<\/p>\n\n<p>This plugin is an independent WordPress tool. It is not affiliated with, endorsed by, or sponsored by LinkedIn.<\/p>\n\n<h4>Why use a plugin for this?<\/h4>\n\n<p>LinkedIn provides a JavaScript snippet, but many WordPress users do not want to edit theme files, paste code into headers, or risk losing tracking after a theme change.<\/p>\n\n<p>This plugin keeps the setup inside WordPress settings, so the LinkedIn Insight Tag is easier to manage and easier to verify.<\/p>\n\n<p>It is useful for:<\/p>\n\n<ul>\n<li>B2B websites running LinkedIn Ads.<\/li>\n<li>Agencies setting up tracking for client sites.<\/li>\n<li>Consultants generating leads from LinkedIn.<\/li>\n<li>Corporate websites that need LinkedIn conversion tracking.<\/li>\n<li>WordPress users who do not want to edit code.<\/li>\n<li>Marketing teams that want a simple, repeatable setup.<\/li>\n<\/ul>\n\n<h4>What the free version does<\/h4>\n\n<p>The free version focuses on the base LinkedIn Insight Tag setup:<\/p>\n\n<ul>\n<li>Add your LinkedIn Partner ID from the WordPress admin.<\/li>\n<li>Inject the base LinkedIn Insight Tag without editing your theme.<\/li>\n<li>Keep the setup in one WordPress settings screen.<\/li>\n<li>Accept a numeric Partner ID directly.<\/li>\n<li>Help extract the Partner ID if you paste the full LinkedIn Insight Tag code.<\/li>\n<li>Provide guidance for verifying the tag in LinkedIn Campaign Manager.<\/li>\n<li>Preserve settings unless you choose to remove them on deactivation.<\/li>\n<\/ul>\n\n<p>The free version is designed for a simple base tag setup on regular public pages.<\/p>\n\n<p>WooCommerce product, cart, checkout, purchase confirmation, and conversion ID support are handled by the premium version.<\/p>\n\n<h4>Premium features<\/h4>\n\n<p>The premium version is connected through Freemius and focuses on WooCommerce conversion tracking, custom event placement, and local setup diagnostics.<\/p>\n\n<p>Premium features include:<\/p>\n\n<ul>\n<li>LinkedIn Tag Health and B2B Readiness panel in the plugin settings.<\/li>\n<li>Local checks for Partner ID, base tag activation, WooCommerce coverage, custom event placement, and WordPress visibility.<\/li>\n<li>LinkedIn Insight Tag support on WooCommerce product, cart, checkout, and purchase confirmation pages.<\/li>\n<li>Optional LinkedIn conversion ID fields for WooCommerce product view, cart, checkout, and purchase confirmation steps.<\/li>\n<li>Custom LinkedIn event code placement through a post, page, or product metabox.<\/li>\n<li>Premium updates and licensing through Freemius.<\/li>\n<\/ul>\n\n<p>Before upgrading, review the plan shown in the Freemius checkout. Premium availability, licensing, trial terms, renewals, account management, and billing are handled through Freemius.<\/p>\n\n<h4>B2B and machine-readable site readiness<\/h4>\n\n<p>Many users install the LinkedIn Insight Tag because their B2B website needs to be measurable.<\/p>\n\n<p>Measurement is one layer. Your site should also be technically clear for search engines, crawlers, and modern discovery systems.<\/p>\n\n<p>After installing your LinkedIn Insight Tag, you can also review your robots.txt, sitemap, and AI crawler rules with Better Robots.txt or run a free audit on better-robots.com.<\/p>\n\n<p>This plugin does not promise AI rankings, AI citations, or better ad performance.<\/p>\n\n<p>It helps with LinkedIn tracking setup. Better Robots.txt and the audit are separate tools for checking the machine-readable layer of your WordPress site.<\/p>\n\n<h4>What this plugin does not do<\/h4>\n\n<p>This plugin does not:<\/p>\n\n<ul>\n<li>Create or manage LinkedIn campaigns.<\/li>\n<li>Replace LinkedIn Campaign Manager.<\/li>\n<li>Guarantee that LinkedIn will immediately mark the tag as active.<\/li>\n<li>Create LinkedIn conversion actions automatically.<\/li>\n<li>Manage cookie consent or legal compliance for you.<\/li>\n<li>Promise better rankings, AI citations, or ad performance.<\/li>\n<li>Replace a consent management platform, analytics strategy, or legal review.<\/li>\n<\/ul>\n\n<p>You remain responsible for LinkedIn campaign setup, conversion rules, privacy notices, cookie consent, and legal compliance for your jurisdiction and audience.<\/p>\n\n<h4>Important setup note<\/h4>\n\n<p>After saving your Partner ID, clear your cache if your site uses a caching plugin, server cache, CDN cache, or optimization plugin.<\/p>\n\n<p>Then verify your domain and tag status in LinkedIn Campaign Manager.<\/p>\n\n<p>LinkedIn may need real site traffic before it confirms that the tag is active.<\/p>\n\n<!--section=installation-->\n<h4>Install from WordPress<\/h4>\n\n<ol>\n<li>Go to <code>Plugins &gt; Add New<\/code>.<\/li>\n<li>Search for <code>LinkedIn Insight Tag<\/code>.<\/li>\n<li>Install and activate <code>Lktags - Linkedin Insight Tags<\/code>.<\/li>\n<li>Go to <code>Settings &gt; Linkedin Insight Tag<\/code>.<\/li>\n<li>Paste your LinkedIn Partner ID.<\/li>\n<li>Enable the tag and save.<\/li>\n<li>Clear your cache.<\/li>\n<li>Verify the tag in LinkedIn Campaign Manager.<\/li>\n<\/ol>\n\n<h4>Install manually<\/h4>\n\n<ol>\n<li>Upload the plugin folder to <code>\/wp-content\/plugins\/lktags-linkedin-insight-tags<\/code>.<\/li>\n<li>Activate <code>Lktags - Linkedin Insight Tags<\/code> from the WordPress Plugins screen.<\/li>\n<li>Go to <code>Settings &gt; Linkedin Insight Tag<\/code>.<\/li>\n<li>Paste your LinkedIn Partner ID.<\/li>\n<li>Enable the tag and save.<\/li>\n<li>Clear your cache.<\/li>\n<li>Verify the tag in LinkedIn Campaign Manager.<\/li>\n<\/ol>\n\n<!--section=faq-->\n<dl>\n<dt id=\"where%20do%20i%20find%20my%20linkedin%20partner%20id%3F\"><h3>Where do I find my LinkedIn Partner ID?<\/h3><\/dt>\n<dd><p>Open LinkedIn Campaign Manager, go to Account Assets, then Insight Tag. Your Partner ID is the numeric ID used by the LinkedIn Insight Tag.<\/p><\/dd>\n<dt id=\"can%20i%20paste%20the%20full%20linkedin%20insight%20tag%20code%3F\"><h3>Can I paste the full LinkedIn Insight Tag code?<\/h3><\/dt>\n<dd><p>The plugin is designed for the numeric Partner ID.<\/p>\n\n<p>If you paste the full LinkedIn Insight Tag code, version 1.2.8 tries to extract the Partner ID from the script. You should still verify the saved ID before enabling the tag.<\/p><\/dd>\n<dt id=\"do%20i%20need%20to%20edit%20my%20theme%20files%3F\"><h3>Do I need to edit my theme files?<\/h3><\/dt>\n<dd><p>No. The plugin is designed to avoid manual theme editing.<\/p><\/dd>\n<dt id=\"will%20the%20tag%20stay%20active%20if%20i%20change%20themes%3F\"><h3>Will the tag stay active if I change themes?<\/h3><\/dt>\n<dd><p>The plugin stores the Partner ID in WordPress settings and injects the base tag from the plugin. This helps keep the setup separate from your theme.<\/p>\n\n<p>You should still verify the tag after major theme, cache, CDN, or optimization changes.<\/p><\/dd>\n<dt id=\"does%20the%20plugin%20create%20my%20linkedin%20campaigns%3F\"><h3>Does the plugin create my LinkedIn campaigns?<\/h3><\/dt>\n<dd><p>No. Campaigns, audiences, and conversion rules are managed in LinkedIn Campaign Manager.<\/p><\/dd>\n<dt id=\"does%20the%20plugin%20validate%20my%20tag%20inside%20linkedin%20campaign%20manager%3F\"><h3>Does the plugin validate my tag inside LinkedIn Campaign Manager?<\/h3><\/dt>\n<dd><p>No. The plugin can check local WordPress-side setup details, especially in the premium version, but LinkedIn Campaign Manager is still the authority for confirming tag activity.<\/p><\/dd>\n<dt id=\"why%20does%20linkedin%20not%20show%20the%20tag%20as%20active%20immediately%3F\"><h3>Why does LinkedIn not show the tag as active immediately?<\/h3><\/dt>\n<dd><p>LinkedIn may need real site traffic before confirming that the tag is active.<\/p>\n\n<p>You may also need to clear cache layers, disable optimization conflicts, visit a public page, or wait for LinkedIn Campaign Manager to update its status.<\/p><\/dd>\n<dt id=\"does%20this%20plugin%20handle%20cookie%20consent%3F\"><h3>Does this plugin handle cookie consent?<\/h3><\/dt>\n<dd><p>No. You remain responsible for consent, privacy notices, and compliance requirements for your jurisdiction and audience.<\/p>\n\n<p>If your site requires consent before loading marketing tags, configure your consent system accordingly.<\/p><\/dd>\n<dt id=\"does%20the%20free%20version%20support%20woocommerce%20conversion%20tracking%3F\"><h3>Does the free version support WooCommerce conversion tracking?<\/h3><\/dt>\n<dd><p>No. The free version focuses on the base LinkedIn Insight Tag.<\/p>\n\n<p>WooCommerce product, cart, checkout, purchase confirmation, and conversion ID support are part of the premium version.<\/p><\/dd>\n<dt id=\"what%20does%20the%20premium%20tag%20health%20and%20b2b%20readiness%20panel%20check%3F\"><h3>What does the premium Tag Health and B2B Readiness panel check?<\/h3><\/dt>\n<dd><p>The premium panel performs local WordPress-side checks for Partner ID, base tag activation, WooCommerce coverage, WooCommerce conversion IDs, custom event placement, and WordPress visibility.<\/p>\n\n<p>It does not perform external LinkedIn Campaign Manager validation.<\/p><\/dd>\n<dt id=\"does%20premium%20create%20linkedin%20conversion%20ids%20for%20woocommerce%20automatically%3F\"><h3>Does Premium create LinkedIn conversion IDs for WooCommerce automatically?<\/h3><\/dt>\n<dd><p>No. Create each conversion action in LinkedIn Campaign Manager, then paste the matching numeric conversion ID into the plugin.<\/p>\n\n<p>These conversion IDs are not your base Partner ID.<\/p>\n\n<p>If you only track purchases, fill only the purchase field. If you use several WooCommerce steps, each step should normally use its own LinkedIn conversion ID so reporting stays clear.<\/p><\/dd>\n<dt id=\"do%20i%20need%20a%20different%20conversion%20id%20for%20each%20woocommerce%20step%3F\"><h3>Do I need a different conversion ID for each WooCommerce step?<\/h3><\/dt>\n<dd><p>Usually, yes.<\/p>\n\n<p>A product view, cart visit, checkout start, and purchase confirmation are different conversion actions.<\/p>\n\n<p>You can leave unused fields empty. Reusing the same conversion ID in several fields is technically possible, but it will report those steps as the same LinkedIn conversion.<\/p><\/dd>\n<dt id=\"can%20i%20add%20a%20custom%20linkedin%20event%20to%20a%20specific%20page%3F\"><h3>Can I add a custom LinkedIn event to a specific page?<\/h3><\/dt>\n<dd><p>The premium version includes a metabox for custom LinkedIn event code placement on posts, pages, or products.<\/p>\n\n<p>This is intended for conversion tracking scenarios where a specific page needs an event code.<\/p>\n\n<p>Only paste event code generated by LinkedIn Campaign Manager or code you understand and trust.<\/p><\/dd>\n<dt id=\"does%20better%20robots.txt%20improve%20linkedin%20ads%20tracking%3F\"><h3>Does Better Robots.txt improve LinkedIn Ads tracking?<\/h3><\/dt>\n<dd><p>No. Better Robots.txt is a separate plugin for robots.txt and crawler-related configuration.<\/p>\n\n<p>It is offered as a next-step audit for B2B sites that want clearer machine-readable signals.<\/p><\/dd>\n<dt id=\"does%20this%20plugin%20improve%20ai%20visibility%3F\"><h3>Does this plugin improve AI visibility?<\/h3><\/dt>\n<dd><p>No direct claim is made.<\/p>\n\n<p>This plugin installs the LinkedIn Insight Tag. AI visibility and crawler governance should be evaluated separately through your site structure, robots.txt, sitemap, content, structured data, and machine-readable signals.<\/p><\/dd>\n\n<\/dl>\n\n<!--section=changelog-->\n<h4>1.2.9<\/h4>\n\n<ul>\n<li>Updated the bundled Freemius SDK to version 2.13.1 for security and compatibility.<\/li>\n<li>Improved LinkedIn Partner ID handling.<\/li>\n<li>Improved frontend output escaping for the base LinkedIn Insight Tag.<\/li>\n<li>Scoped admin assets to the plugin settings page only.<\/li>\n<li>Removed unnecessary external font loading from the WordPress admin.<\/li>\n<li>Removed legacy cross-promotion from the Freemius opt-in message.<\/li>\n<li>Clarified Free versus Premium features.<\/li>\n<li>Clarified WooCommerce coverage between Free and Premium.<\/li>\n<li>Added a premium local Tag Health and B2B Readiness diagnostic panel.<\/li>\n<li>Added a locked Tag Health and B2B Readiness teaser in the free version.<\/li>\n<li>Added premium WooCommerce conversion ID fields for product, cart, checkout, and purchase confirmation steps.<\/li>\n<li>Clarified Better Robots.txt and AI visibility messaging without making ranking or citation claims.<\/li>\n<\/ul>\n\n<p>Older changelog entries are kept in <code>changelog.txt<\/code>.<\/p>","raw_excerpt":"Add the LinkedIn Insight Tag to WordPress without editing code. 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