Description
MARK Funnel for WooCommerce gives you a clear, honest view of where customers drop off in your store — from first visit to purchase — without collecting any personal data and without sending anything outside your server.
What it tracks
The plugin measures 5 funnel stages using anonymous session hashes:
- Visits — any page load in your store
- Product views — single product page visits
- Add to cart — items added from any page (server-side hook, never missed)
- Checkout start — reaching the checkout page
- Purchases — confirmed orders (processing, completed, on-hold)
What it shows you
Funnel table — sessions and step-over-step conversion rates for all 5 stages, with a color-coded visual bar (green orange red).
4 KPI cards with industry benchmarks:
- Conversion Rate — purchases ÷ visits (benchmark: 1–3%)
- Add to Cart Rate — ATC sessions ÷ product-view sessions (benchmark: 8–15%)
- Checkout Start Rate — sessions reaching checkout ÷ ATC sessions (benchmark: 40–60%)
- Checkout Abandonment — sessions that started checkout but didn’t buy (benchmark: 60–80%)
Funnel Diagnosis — up to 3 contextual suggestions ranked by severity, based on your actual data compared to industry thresholds.
About the Funnel tab — an educational guide explaining how each stage is tracked, how the KPIs are calculated, what the benchmarks mean, and how to read the suggestions. Great for store owners who are new to conversion analytics.
Privacy first
- Zero personal data — only anonymous SHA-256 session hashes are stored
- Zero external connections — everything stays on your server
- 90-day auto-cleanup — old events are deleted automatically by a daily background task
- GDPR-ready — “Clear all data” button in Settings with one click
Bot and crawler filtering
All metrics show only human sessions. The plugin scores each request using User-Agent detection, IP range checks, browser version analysis, and cookie presence. Bots, crawlers and suspicious traffic are stored separately and excluded from all KPIs and the funnel.
Excluded roles
Administrators, shop managers, editors, authors and contributors are never tracked. Only customers and non-logged-in visitors appear in the data.
No setup required
Install, activate, and the plugin starts tracking immediately. No API keys, no account registration, no configuration needed.
Installation
From your WordPress dashboard
- Go to Plugins > Add New.
- Search for MARK Funnel for WooCommerce.
- Click Install Now, then Activate.
- Visit MARK Funnel in the left admin menu. Tracking starts automatically.
Manual installation
- Download the plugin ZIP file.
- Go to Plugins > Add New > Upload Plugin.
- Upload the ZIP and click Install Now.
- Activate the plugin from the Plugins page.
- Visit MARK Funnel in the left admin menu.
Requirements
- WordPress 5.8 or higher
- WooCommerce 6.0 or higher
- PHP 7.4 or higher
- MySQL 5.6+ or MariaDB 10.1+
FAQ
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Does this plugin send any data outside my server?
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No. MARK Funnel has zero external connections. All data is stored in your own WordPress database and never leaves your server.
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What personal data does it collect?
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None. The plugin stores only anonymous SHA-256 session hashes. There is no way to identify an individual from the stored data.
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Does it work with page caching plugins (WP Rocket, LiteSpeed Cache, etc.)?
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Yes. Session IDs are generated client-side in the browser using the Web Crypto API and stored in
sessionStorage. This means even fully cached pages produce correct, unique sessions for each real visitor. -
Does it slow down my store?
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No. The tracker JavaScript file is tiny (~1.5 KB) and is loaded only on WooCommerce-relevant pages (homepage, shop, product, cart, checkout, thank-you). Events are sent asynchronously using
navigator.sendBeaconwhen available, so they never block page rendering. -
Does it work with WordPress Multisite?
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No. Multisite is not supported in v1.0. The plugin will display a notice and stop functioning if Multisite is detected.
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What happens if I deactivate WooCommerce?
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The plugin detects that WooCommerce is inactive and stops tracking. It will display an admin notice asking you to reactivate WooCommerce. No data is lost.
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How do I delete all collected data?
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Go to MARK Funnel > Settings and click Clear all tracking data. This will immediately delete all records from the database. The plugin will continue tracking new events after clearing.
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How long is data kept?
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Events are stored for 90 days. A daily background task (WordPress cron) automatically deletes records older than 90 days. This gives you a 30-day analysis window with a 60-day safety margin for future features.
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Why do I need at least 50 visits to see suggestions?
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With fewer than 50 visits, conversion rates are statistically unreliable — a single sale can move your conversion rate from 0% to 20%, which means nothing. The suggestions engine waits for a meaningful sample before drawing conclusions.
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Are admin visits counted?
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No. Users with the roles administrator, shop_manager, editor, author, or contributor are never tracked. This ensures admin and test activity doesn’t distort your real customer data.
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Is this compatible with GDPR / CCPA?
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The plugin is designed with privacy-first principles. Since it collects no personal data, IP addresses, or any information that could identify an individual, it has a minimal privacy footprint. That said, privacy compliance depends on your specific setup and local regulations — consult a legal professional for advice specific to your situation.
Reviews
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Contributors & Developers
“MARK Funnel for WooCommerce” is open source software. The following people have contributed to this plugin.
Contributors
Translate “MARK Funnel for WooCommerce” into your language.
Interested in development?
Browse the code, check out the SVN repository, or subscribe to the development log by RSS.
Changelog
1.0.4
- Fixed: renamed all identifiers to use the
markfufoprefix (4+ chars) per WP.org review requirements. - Fixed: admin menu slug updated to
markfufo-dashboard. - Fixed: JS localized object renamed from
mfDatatomarkfufoData.
1.0.0
- Initial release.
- 5-stage funnel tracking: visit, product view, add to cart, checkout start, purchase.
- 4 KPI cards with industry benchmarks.
- Bot and crawler filtering with multi-factor scoring.
- Static funnel diagnosis suggestions with severity ranking.
- Educational “About the Funnel” tab.
- 90-day data retention with daily cron cleanup.
- GDPR-ready “Clear all data” button.
- Zero external connections.